Flunked out: JCPenney’s sexist shirt taken down

Score one for the social-media savvy feminists! JC Penney removed a sexist shirt for girls that read “I’m too pretty for homework so my brother has to do it for me” within hours of posting it for sale on its website, thanks to the efforts of feminists circulating a Change.org petition, including Shelby Knox (who works for Change.org). Click here to see a photo of the shirt.

Penney’s issued a statement:

“We agree that the “Too pretty” t-shirt does not deliver an appropriate message, and we have immediately discontinued its sale. Our merchandise is intended to appeal to a broad customer base, not to offend them. We would like to apologize to our customers and are taking action to ensure that we continue to uphold the integrity of our merchandise that they have come to expect.”

Thank you feminists, parents and everyone in our shared communities for working so quickly and so effectively to send a message to corporate America and the fashion world that what little girls (and little boys) need are fun and functional clothes, not shirts that perpetuate gender-based stereotypes and reinforce low self-worth. Rock on!

Cross-posted on The Tired Feminist. And for more posts on sexism in marketing and products, check out the TMF: Tired Marketing FAIL! feature, like this one, on The Tired Feminist!

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