Ever since the Star Wars: The Force Awakens debuted a week before Christmas [mild spoilers ahead], parents and fans have been asking — nay begging — where’s the merchandise for Rey, one of the three most important characters in the entire movie. Fans desperate to find Rey toys, clothes, and other ephemera launched the now…
Time for another adventure in Tired Marketing Fails! As a comic book fan and Wonder Woman fan, I was pretty stoked to see Target unveil a line of Justice League themed products for the summer months. There is a little something for almost everyone from housewares (dishes, barbecue accessories, aprons), decor, toys, gardening tools (really),…
There’s been a lot of conversation online (and offline) about the new Dove campaign. But the reality is, it isn’t subverting the paradigm. It’s a part of the paradigm. I’ll let The Belle Jar explain: Dove Does Not Give A Shit About Whether Or Not You Feel Beautiful.
Have you checked out the Tired Marketing Fail series over on The Tired Feminist? In it I highlight sexist products and ad campaigns that I — or my readers — stumble across in every day life. Here’s a sampling: A look at how blind we are to gender-based, sexist marketing… in the deodorant aisle. Gender…
Now this particular TMF: Tired Marketing Fail hits closer to home than most because Andrea Shindeldecker of Oak Park, Illinois is a mom after my own heart. You see, her five-year-old daughter LOVES Spiderman! Sure, other superheroes are great and all, but Spidey is tops. Sound like another little girl you’ve heard about on this…
You want a Pepsi Blue with that? It was inevitable, I guess. Now that the First Lady’s socialist plot to get America’s kids to eat healthier foods and exercise more is taking off, it’s time to blame America’s moms for subbing out Hostess in the lunchbox. (Don’t even get me started on the sexism of…
The 2012 Olympics in London have been heralded as a win for feminism in many ways — some calling it the Title IX games even. And there’s a lot to celebrate for women in these games. But as the old poem says, we have miles to go before we sleep. If you’ve watched any part…
This year presented some real doozies in failed, sexist, misogynistic, racist and down-right stupid marketing campaigns. From Dr. Pepper 10 to Skechers for eight-year-olds, I’ve been tracking them over on The Tired Feminist all year. And if ad-makers need some more proof that all this sexist garbage is ridiculously antiquated and woefully transparent, here’s an…
Today is Love Your Body Day, an event designed to remind us about the power of negative energy and imagery that is all around us. There are a lot of ways that this comes to pass, from sexist marketing campaigns (like the ones I write about in the Tired Marketing FAIL series) to self-esteem crushing…
So, it’s October and as if there wasn’t already enough going on with Domestic Violence Awareness month, Halloween, and early Christmas stuff already creeping into stores the American consumer landscape has also gone all rose-colored, in honor of Breast Cancer Awareness month. But just what are we getting out of “Pinktober” anyway? And does it…
The Sin City Siren 