This makes me a little queasy. The usually admirable store The Body Shop has unveiled a charity product campaign designed to help victims of domestic violence.
Normally I support using your consumerism to support charity, but this is a little weird. The product they are hawking is “Stop the Violence in the Home Hi-Shine Lip Treatment.” It’s a “translucent pale pink shade, which delivers a high shine to lips for maximum glossiness.” And it retails for $11.50.
The ad campaign encourages you to “help save a child” by buying this lip gloss. But is it a little gross to help domestic violence victims through lip gloss? And I’m not sure why this bothers me so much because the Body Shop has sold chapstick to benefit domestic violence victims for some time and MAC cosmetics has had their Viva Glam lipstick benefiting AIDS charities for years. And I proudly own a Product RED cell phone, which gives a portion of proceeds to the AIDS foundation Bono created.
But there’s just something about this that makes me unhappy. Maybe someone out there can help me figure it out.