This year presented some real doozies in failed, sexist, misogynistic, racist and down-right stupid marketing campaigns. From Dr. Pepper 10 to Skechers for eight-year-olds, I’ve been tracking them over on The Tired Feminist all year.

And if ad-makers need some more proof that all this sexist garbage is ridiculously antiquated and woefully transparent, here’s an adorable (and insightful) little girl to lay it all out for you:

Girls want superheroes. And the boys want superheroes.

‘Nuff said.