Copyright: The Tired Feminist

Panty raid: Spiderman and princess underpants for ALL!

Now this particular TMF: Tired Marketing Fail hits closer to home than most because Andrea Shindeldecker of Oak Park, Illinois is a mom after my own heart. You see, her five-year-old daughter LOVES Spiderman! Sure, other superheroes are great and all, but Spidey is tops. Sound like another little girl you’ve heard about on this…

Feminist Files: Saved by the bell

In honor of the back-to-school season: Elmo is the answer: New study reports kids were more likely to eat vegetables if the package had Elmo’s (or Mel-mo, as my daughter calls him) face on it. Good Bento Box ideas here. Bic You!: Amazon UK reviewers are pissed about the gender labeling behind the new BIC…

Feminist Files: It’s not me, it’s you edition

Mama’s got the magic… of Prozac: New study finds the stay-at-home moms are more depressed than either their working-mom counterparts or working women without kids. They also are more likely to report that they are “struggling,” angry, stressed, and sad. Study authors posit that this is at least partly due to the fact that most…

Year in Review: Tired Marketing FAIL!

This year presented some real doozies in failed, sexist, misogynistic, racist and down-right stupid marketing campaigns. From Dr. Pepper 10 to Skechers for eight-year-olds, I’ve been tracking them over on The Tired Feminist all year. And if ad-makers need some more proof that all this sexist garbage is ridiculously antiquated and woefully transparent, here’s an…