Copyright: The Tired Feminist

Panty raid: Spiderman and princess underpants for ALL!

Now this particular TMF: Tired Marketing Fail hits closer to home than most because Andrea Shindeldecker of Oak Park, Illinois is a mom after my own heart. You see, her five-year-old daughter LOVES Spiderman! Sure, other superheroes are great and all, but Spidey is tops. Sound like another little girl you’ve heard about on this…

2012 Olympics: Enough sexist pandering

The 2012 Olympics in London have been heralded as a win for feminism in many ways — some calling it the Title IX games even. And there’s a lot to celebrate for women in these games. But as the old poem says, we have miles to go before we sleep. If you’ve watched any part…

Year in Review: Tired Marketing FAIL!

This year presented some real doozies in failed, sexist, misogynistic, racist and down-right stupid marketing campaigns. From Dr. Pepper 10 to Skechers for eight-year-olds, I’ve been tracking them over on The Tired Feminist all year. And if ad-makers need some more proof that all this sexist garbage is ridiculously antiquated and woefully transparent, here’s an…